Keep on Truckin' [Pledge Drive part 2.]

It has been one hell of a morning and i can not wait for this day to be over. What does this have to do with radio you ask? Well the reason I am tired is because i was at the CJAM studios from 2 am until 8 am this morning making sure the airwaves were full of pledge drive goodness.

But with that, I will elaborate a little more on what is going on at the pledge drive. This year's pledge drive is, as stated in part one of this series of posts, drive for hard drives. And so we have set the bar at $25 000 for the station to bring in during this week of pledges. There are a few reasons we have set the bar so high:
1) We raised over $21 000 dollars last year and we do believe we can be even more successful this year
2) With the smoking ban that has happened in the last two years, the bingo industry has taken a hit in Windsor. CJAM has been working with a local bingo hall for years and been quite successful in fundraising but with the decline in bingo has come the decline in funding for us.
3) Since WDET, a local Detroit radio station, has gotten rid of it's music department CJAM has become the only source of independent non commercial music radio for the Windsor/Detroit area. With the flow over of listeners from WDET, we believe out listen support is large enough to garner a goal this high.

I will throw this in quickly right here I guess, if you are interested in pledging youself, you have serveral options.
1) listen to CJAM, at 91.5 fm on the dial or stream online at CJAM.ca, and call into a show and pledge that way
2) Pledge online at CJAM.ca, see homepage for details
3) Come into the station during extended hours and pledge in person, see what your money goes towards

Finally, I will go over what people recieve if they pledge. I know incentives are nothing new to the world of pledge drives. PBS has been giving away those damn tote bags for years. But CJAM actually had cool incentives to give to listeners who pledge money during this week.

1) for $19 or less you get entered into a daily draw for a really nice prize pack, these have ranged from gift certificates to restaurants to CJAM prize packs that include CDs, shirts and more
2) for $20, recieve your choice of coffee mug, toque or tote bag (ours are better than PBS's, psh) OR a CD from our incentives list that can be seen here .
3) for $30 you can get a really awesome ringer t shirt. They can be seen here. I have worn these shirt, I am actually wearing one right now, and they are comfortable and really good quality.
4) for $50 bucks you can recieve a CJAM jersey. It's not like a sports jersey but it's hard to explain, see here.
5) For $75, recieve both the t shirt and jersey
6) For $100, recieve the jersey, the t shirt AND your choice of mug, toque or totebag (WHAT A DEAL!)

So that's a little more of a look into the pledge drive. I will be writing a blog live tonight from Aaron Feldman's radio show, Semi Colon Closed Bracket, and I hope to get that up sometime this weekend.